“We’re utilizing the listening tool to monitor conversations and what people are talking about online,” Brum said. “We can quickly comb through all the incoming messages and see what’s most important, and also see who’s engaging with us or our artists and what people are saying.”īMLG can take an even deeper dive into online sentiment using Sprout’s social listening tool. “We want to know the questions we as a label or some of our artists are getting directly, whether it’s related to a tour or a piece of merchandise,” Brum said.
Meanwhile, Brum and his team utilize Sprout’s Smart Inbox to maintain oversight of different fan communities. Sprout’s publishing tool has been really helpful in regards to that.”ĭirector of Digital Strategy and Social Media, BMLG “It’s a full-time job just to keep track of what it is we’re pushing out. “We try to tag all our posts, whether they’re connected to a campaign or a theme or a certain artist, so we can easily pull reports afterward,” Brum said. With so many social pages to oversee – whether for individual artists or label-specific profiles – Brum depends on Sprout to simplify processes and workflows. “And we have the pleasure of helping them curate and share content their fans care about.” “Over the past several years, as social media has evolved, all our artists have built these strong communities within each platform,” he said. Matt Brum, Director of Digital Strategy and Social Media at BMLG, understands the value of social. From publishing and customer care to reporting and social listening, BMLG turns to Sprout to connect with fans, uncover valuable insights and build strong brand relationships.
That’s why Nashville’s Big Machine Label Group (BMLG) record company relies on Sprout Social to cut through the feedback and amplify its social signal. In a saturated space where new artists emerge every day and fans must think carefully about where to spend their limited funds, organizations in the entertainment industry can’t afford to let social opportunities fall through the cracks. The buying public is hungry for connection and up-to-the minute news, and efficiently managing social presence is key to maintaining loyalty. Social has broken down the barrier between fans and the artists they love. What is difficult is keeping up with it, and parsing out what’s most important. 1 radio hits and sold-out stadium shows tend to do the heavy lifting when it comes to attracting attention. When you represent some of the biggest country and pop music stars in the world, including the likes of Taylor Swift, Florida Georgia Line, Rascal Flatts, Cheap Trick and Reba McEntire, getting love on social media isn’t exactly back-breaking work.
0 kommentar(er)
